There are many untruths or fallacies around the relevance of advertising your business. Questions arise in the business world about advertising such as: Is advertising necessary? Advertising is too expensive…
THE IMPORTANCE OF STRATEGIC BRAND EVOLUTION Many businesses fail to understand how vital a strategic brand evolution is and stay stuck in the past. Besides creating a strong brand identity,…
Brands are being challenged by the digital age through shifting landscapes and consumer habits. Brands need constant adaptation and reinvention. Customers are responsible for this change and the internet gives…
Branding distinguishes an organization or a product from its competitors. It is a marketing practice in which a company creates a name, a symbol, a logo, a slogan / pay…
DYNAMITE IS IN OUR DNA
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