Untruths About Advertising

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There are many untruths or fallacies around the relevance of advertising your business. Questions arise in the business world about advertising such as: Is advertising necessary? Advertising is too expensive…

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THE IMPORTANCE OF A BRAND EVOLUTION!

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THE IMPORTANCE OF STRATEGIC BRAND EVOLUTION Many businesses fail to understand how vital a strategic brand evolution is and stay stuck in the past. Besides creating a strong brand identity,…

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BRANDING CHALLENGES OF 2019

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Brands are being challenged by the digital age through shifting landscapes and consumer habits. Brands need constant adaptation and reinvention. Customers are responsible for this change and the internet gives…

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WHY BRAND?

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Branding distinguishes an organization or a product from its competitors. It is a marketing practice in which a company creates a name, a symbol, a logo, a slogan / pay…

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