Marketing Theories

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The fundamental aspects of traditional marketing remain the same even though it had evolved over the past years. When businesses were more likely to sell products rather than services, the…

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Traditional VS Digital Marketing

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Having a marketing budget is vital to any business, small or large. It is equally important to make the most of it and spend it in the right direction, specifically…

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One size doesn’t fit all with Marketing

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Marketing is a crucial element in any business. However, there is no one-size-fits-all approach to marketing. Marketing is constantly evolving into a digital era and traditional marketing is no longer…

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Retail Advertising
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Retail Advertising

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Retail seems to be growing with no end in sight. However, brands seem to be disappearing at the rate new ones are growing. Due to an extremely competitive markets, retailers…

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